VISUAL STIMULATION logs by PAT LACROIX // Indie CCO, creative producer & surfer, I spend my days designing interactive & strategic content for brands. I keep my nights for where the wild things are. twitter @patdelacroix and http://la.croix.in/

We are obsessed because our minds are hardwired a certain way – just as we are hardwired to love food and sex – and the sport of surfing exploits this physical mapping more so than any other.

From the Surfer’s Burden on the Inertia -> http://www.theinertia.com/surf/the-surfers-burden/

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